The redesign of 2019 evolved the color palette of the Facebook logo and switched the composition. In this respect, Facebook is no exception. Blue is more “high-tech”, clean and spacious therefore, many IT companies, whose designer teams rely on professional opinion, use this color to mark their identity. Green produces a soothing effect and caters to science, education, ecology, etc. For instance, fashion houses, cosmetics manufacturers and retailers, and construction companies choose black as the most “elegant” and “professional” color. Some research has been carried out on the influence of particular colors on the degree of success, and there are conclusions on which color works better for which sphere. It is a well-known fact that color can be decisive in marketing, as it directly influences purchasing preferences. It should be noted that the only new things the new Facebook logo had were the font and shades of the blue rectangle. There is a lot of speculation over the circumstance, as many people agree to The New Yorker’s statement that it was Mark’s vision defect that prompted him to use the blue background. However, he could (and can) distinguish between shades of blue most of us normally cannot detect. There is an interesting detail about the logo design, particularly about the choice of colors: Mark Zuckerberg suffered deuteranopia – red-green color blindness. Buzzard was offered equity for the work but rejected the offer. The head of the project was Mike Buzzard, co-founder of Cuban Council.

The font itself was developed by Eric Olson, while the modification was performed by type and graphic designer Joe Kral. The original Facebook logo was a custom version of the Klavika font. Since then, the Facebook symbol has been carrying its classic rectangular shape. In 2004, the “The” was omitted and the font color changed to white. It has always been the company name written in white lowercase letters on a blue rectangle.Īt the very outset, the platform was named “The Facebook”, and the logo was the bracketed solid word “thefacebook” written in light blue on a deep blue background. Since its inception, the Facebook logo has not changed much except for several minor modifications.

Facebook logo black and white vector